![]() Recently, Jing Daily interviewed Warga about his experience working in the creative sphere of China’s rapidly evolving advertising world. The flying car that appeared in a simulated video in Chengdu was a part of Goodstein’s innovative and Cannes Lions-winning 2012 Volkswagen campaign, which called on Chinese fans to design the most imaginative cars they could dream of-and then developed three winning ideas into concept cars to be displayed at the Beijing Motor Show. Speaking at the upcoming China Connect conference, which starts this Thursday in Paris, Beijing-based Warga has been working on the cutting edge of viral advertising in China through the creative agency he founded in 2010. “While it sounds like science fiction, it could very well be our daily lives 50 years from now,” he wrote.China’s car market competition may be heating up, but Goodstein Creative Director Georg Warga has certainly found one way to rise above the advertising clamor-release a viral video of Chengdu residents trying out a flying “hover car.” For example, what happens if a car traveling at high speeds floats off its magnetic track or is blown off course by a non-magnetic vehicle? There is also the very difficult issue of infrastructure: Building a national network of electromagnetic highways would likely take years and massive public investment in any one country, AutomoBlog notes.Ĭhallenges are worth overcoming: An “age of magnetism” could revolutionize the energy industry and help combat climate change, according to a 2018 LinkedIn post by George Sassine, vice president of the State of Massachusetts Energy Research and Development Authority. Researchers have been exploring the potential of maglev cars for more than a decade, with Volkswagen designing a hover car concept in 2012.īut potential security issues still need to be resolved. The technology has been proposed for Hyperloop projects by Elon Musk’s The Boring Company and Richard Branson’s Virgin Hyperloop One. Theoretically, maglev technology allows high-speed travel without using as much energy as traditional motor power due to the lack of friction. See also 'It's getting chili at Nestleton': Fall Festival returns. That could be useful for the electric vehicle industry’s problems with “range anxiety” or when consumers fear they won’t be able to complete a trip in an electric vehicle without running out of power. But Deng Zigang, one of the university professors who developed the vehicles, told the state news agency that the use of magnetic levitation for passenger vehicles has the potential to reduce energy use and increase the vehicles’ range. Xinhua says the tests were conducted by government transportation authorities to study safety measures for high-speed driving. Eight cars in total were tested, with one test reaching speeds of about 143 miles per hour, according to the report.Ī video posted on Twitter by a Chinese journalist shows the vehicles floating, albeit bumpy, along the road: The researchers fitted the sedans with powerful magnets in the vehicle floors, allowing them to levitate on a nearly five-mile-long conducting rail. If you’ve ever imagined a future full of flying cars, your dream might be a little closer to reality.Ĭhinese researchers at Southwest Jiaotong University in Chengdu, Sichuan province, conducted road tests last week for modified passenger cars that use magnets to float 35 millimeters above a conducting rail, according to China’s state news agency Xinhua.
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